Most businesses decide to offer best buy deals on products which they find out that they have not been performing well or they are not well known on the customer reviews. Online customer reviews have their own advantages to businesses which include:
Free advertising
Each review that is posted online by a customer is your business’ advertisement. Your product and name are exposed to the readers, and it increases their awareness of what you do and who you are. The online reviews cover several businesses than any other media sources including for small businesses. They can provide the kind of exposure which is mass that you might never afford were you to use the traditional channels for marketing.
Improved results for search engine
Reviews are known to influence search engine results online. Search engines like Google normally take into consideration the number of times that the name of your business has been mentioned in the reviews. If you get to be mentioned several times, chances are high for you to appear on top of the search results for a certain business as compared to one who has not been reviewed.
Recommendation by peers
According to research, consumers mostly trust recommendation from their peers more than from advertisements. Consumers are known to trust a recommendation from people whom they know, but there are those that consider the online sources to be quite credible.
In 2015, there was a Nielsen survey of about 30000 users of online from approximately 58 countries that found out that 83% of the respondent seemed to trust recommendations which were made by those they knew, while about 70% did trust the opinion of the consumer that was posted online. Each online review which recommends your business is a type of cheap marketing for you.
Constructive suggestion and criticism
There are some online reviews which might raise suggestions or concerns improvements which are related to your business. It can be a great opportunity of resolving a customer problem and improving the practices of business.
After all, most of the customers that raise the concerns in reviews found online would complain again about your business to other people even if the review was not posted online. With the complaint published where you can be able to read and address the concerns of your customer and respond to it publicly if you think it is necessary to do so.
Most customers also come up with great suggestions regarding the best way of doing things or new products which you should also offer, thus the review sites can be a free source of ideas for your business.
A close relationship with your customers
Just like most of the other social media forms, the sites for online review are able to grant you with a chance of developing a closer relationship with your clients. You will likely get to reada the reviews from various customers, many that might not otherwise be able to tell you their opinion of what your business is all about.
